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    Awesome! Thanks for sharing, Evan! Any aspects of this that you found particularly useful?

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      I was in the webinar and posted my notes here :)

      The focus on what he calls the “why, who, and what” resonated with me. To me, the core message was to be relentless in focusing on how your thing provides tangible value to customers. As a consequence of this mindset, you can start to set aside concerns that don’t drive home the message you want to convey to prospects and leads.

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        Very helpful, thanks Evan! :)